I’m pleased to announce the hard launch of the Asynchrony blog, a mere decade after the founding of our company. Okay, so we’re not quite early adopters on this one. As a matter of fact, the blogging medium is so far beyond the chasm that Grandma has already ditched her blog to focus on becoming mayor of Starbucks. And our kids? They see texting in non-acronyms as a long-form communication.
It’s not that the idea hadn’t occurred to us before. I’ve personally been blogging since 1999 and my OPML feed list will barely fit on a 1GB Geek Stick. Quite a few of our employees have thriving personal blogs, including Matt Sebek’s nationally notorious Joe Sports Fan site, which aggregated over 1.2 million unique visitors in 2009.
And we are certainly never short of interesting things to write about. Although we work on mundane projects from time to time (don’t ask), the majority of our engagements are blog-worthy adventures that solve vexing business challenges through the agile application of cool technology. So why have we waited all this time to start a blog?
The short answer is that up until now, we hadn’t figured out a way to dedicate the resources needed to crank out a consistent stream of genuinely interesting content. The smart people working on our bleeding-edge projects are usually fully tasked building software. We could have hired a writer, but we had no interest in creating a blog filled with fluffy ghostwritten content just to make us look good. (Because that would make us look bad.) And it would be a waste of everyone’s time.
The breakthrough came when we decided to build a blog-writing task into our standard project methodology. Every week, a member from each team will write about something interesting going on in their project. Each team will decide what to write about, the only caveat being that they do not include anything proprietary to our customers.
We’re really psyched about this approach. It’s designed to not only consistently crank out great content, but also to elicit, share and archive the best insights each week that would otherwise be lost in the shuffle.
So add us to your feed list. Should be a steady stream of interesting now that we’re up and running.